Your brand is what people believe it is.
So we measure it. Brandr is a brand consultancy and research house, and the people behind the Best Icelandic Brands award.
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Our clients
Join the brands that measure.
Work
The work speaks.
Nine years of rebrands, repositionings, and relaunches for Iceland's best-known names.
See all work
Orkubú Vestfjarða
Krios
Verkhönnun
HS Orka
Blue Car
Nobile
1944
Bonus
Olis
Hagkaup
Orkubú Vestfjarða
Krios
Verkhönnun
HS Orka
Blue Car
Nobile
1944
Bonus
Olis
Hagkaup
Client
Orkubú Vestfjarða
Overview
We gave the Westfjords' energy company its first full brand, a strategy and identity built around being the voice of the region.
Industry
Energy & utilities
Client
Krios
Overview
We built Krios from scratch as an infrastructure brand, positioned around Prepared with Power: land readied with energy and aligned early so complex digital projects are buildable from day one.
Industry
Infrastructure & energy
Client
Verkhönnun
Overview
We gave an engineering consultancy with strong service and trust a clearer position, ingenuity in close collaboration, and an identity system that keeps its personal approach.
Industry
Engineering & consulting
Client
HS ORKA
Overview
Brandr Index led the market research behind HS Orka's rebrand, giving a fifty-year-old energy company the insight to define what it stands for.
Industry
Energy
Client
Blue Car
Overview
We positioned a new Icelandic car rental around the one thing the category had left open, the trusted local choice, in a market that felt loud, tourist-coded, and interchangeable.
Industry
Car Rental
Client
Nobile
Overview
We gave an Austrian hybrid energy supplier one idea to own, convergence, and a design system built to carry it across a look-alike category.
Industry
Energy
Client
1944
Overview
We updated the strategy and redesigned the full line for SS's ready-meal brand, so a name rooted in Icelandic food finally looked the part.
Industry
Food & ready meals
Client
Bonus
Overview
We turned Iceland's best-known discount grocer from cheapest into chosen, with a position built on being on the customer's side.
Industry
Grocery retail
Client
Olis
Overview
We gave Iceland's oldest fuel brand a sharper reason to choose it, positioning Olís as a friend by the road, ready for the future of energy.
Industry
Fuel & convenience retail
Client
Hagkaup
Overview
We brought discipline to Iceland's everything store, turning a wide, drifting range into one confident brand built on treating yourself well.
Industry
Retail
brandr Index
Stop guessing.
Start knowing.
Over 200 companies across Iceland and Northern Europe already use it to steer brand strategy.
Brandr Index scores your brand across four dimensions and 30 factors that move buying decisions, from customer loyalty to competitive position.
Because a brand that's only lived on the outside doesn't last.
Your employees are your strongest brand advocates. Brandr Employer Index measures how well your internal brand matches the promise you make externally.
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Employer Index
Does your team believe in your brand?
The team
What strong brands are built on.
We focus on three things: strategy, identity, and research, and do them to a standard usually reserved for far bigger budgets.
01
Vörumerkjarýni
Vörumerkjarýni is Brandr's strategic foundation service. A research-led process that turns analysis into a brand position your team can build on for years.
VA
XA
XA
How it works
Research, positioning, and the VAXA framework. The foundation everything else stands on.
It starts with evidence. We review what you already know, add fresh qualitative and quantitative research, and run it through the VAXA framework to find your brand's core and its X-factor. What you get is a data-driven positioning strategy and a platform your team can build on for years.
02
Vitund
Vitund measures your brand from the inside. A workshop that turns employees' beliefs into something leadership can act on.
How it works
A card game that shows leadership whether the team is pulling in the same direction.
Led by Brandr consultants, Vitund turns a workshop into a game. Groups of four to six choose cards to describe the brand as it is now, then as they want it to become. Everyone gets an equal say, and the gaps between them are the point. Brandr reports back with guiding principles for leadership. A digital version of the exercise runs for larger teams.
03
Identity
The naming, marks, type, color, voice, and applications that turn a strategic position into something people can see, hear, and feel.
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How it works
The design system that turns strategy into
a recognizable brand.
a recognizable brand.
Identity is where strategy becomes something people can see. We design the marks, type, color, voice, and applications, and the system that keeps them coherent across every touch point. Nothing is decorative; each element earns its place from the position underneath.
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Best Icelandic Brands
Iceland's benchmark for brand excellence.
Brandr created and runs Best Icelandic Brands, the award for Iceland's best-managed brands. An independent expert jury, brand data, and public research decide the winners each year.
6yr
Running since 2020
110+
Experts on the jury
3
International markets
The team
We lead the brand conversation in Iceland.
Founded by Dr. Fridrik Larsen, Brandr's team pairs strategists with researchers and runs the Best Icelandic Brands award. Their leadership events, talks, and published work set the standard for brand thinking in Iceland.
More about us
Íris Mjöll Gylfadóttir
CEO
Fridrik Larsen
Founder
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Kristján Sigurbjörnsson
Head of R&D
Ognjen Varađanin
CMO
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Jovana Milojević
Creative Director
Guðmundur Karl Jónsson
Consultant
Let's talk
Your brand is worth a 30-minute conversation.
Whether you want to measure where your brand stands, build a stronger strategy, or see how you compare to the competition, it starts with a conversation. No pitch. Just an honest look at your situation and where we might help.
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