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See where your brand actually stands. We measure how it's perceived, benchmark it against competitors, and show you where to move next.

Let's strengthen your brand together

We work with strategy, market data, and internal alignment to build brands that hold their position and pay off commercially.

You book

Pick a time on the calendar. You'll get a confirmation email with the video link and a one-paragraph briefing form (totally optional).

We talk

30 minutes. You explain what you're working on. We say what we'd do, where the work likely sits in the strategy → identity → alignment flow, and whether we're the right team.

See what others say about us

The strategic positioning we wrote was one sentence long: The rental brand built for the people who live here.

That sentence did three useful things at once. It told Icelanders the brand was for them. It told tourists the brand was vetted by locals — a stronger trust signal than any rating system. And it gave the operations team a North star for every decision downstream: if it doesn't serve the people who live here, don't ship it.

“Working with Brandr gave us a clear understanding of who we are as a brand and where we want to go. Through a professional internal review and meaningful conversations with our employees, we were able to identify Blue’s strengths, establish a shared vision, and create a strong foundation for the rebrand. The result was not only a clearer brand strategy, but also stronger alignment within the company around what Blue stands for and how we want to engage with our customers.”

Óöf Steinunn Lárusdóttir, vörumerkjastjóri
Vörumerkjastjóri, Blue Car Rental

Borgartún 25, 105 Reykjavík

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