Brand work,
done properly.
We do the full arc of brand work from Reykjavík: the strategy that defines your position, the identity that expresses it, and the internal alignment that
makes it stick.
makes it stick.
Vitund
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Figure out what your brand is for.
Vörumerkjarýni is Brandr's strategic foundation service: a research-led process that produces a defendable brand position, a sharper differentiation story, and a strategic platform your team can build on for years. It is the work most agencies skip, and the reason so many rebrands fail.
Book a free 30-min intro
Vörumerkið í fókus
V
Diagnose where the brand is today. Audit the current position, the current expression, and the gap between what is said and what is understood.
Afla gagna
A
Run primary research with customers, employees, and stakeholders. Map the category landscape. Find the perception gaps that strategy needs to close.
X-faktorinn
X
Identify the brand's defendable, distinctive territory: the one thing it can own that competitors cannot easily copy. The strategic ground for everything that follows.
Aðlaga stefnu
A
Translate the X-factor into a working brand strategy: positioning, messaging architecture, decision rules, and the implementation roadmap.
Step-by-step
Deliverables
Deliverable 01
Category & Positioning audit
A visual map of the category, your place within it, and the open ground no competitor has claimed yet.
Deliverable 02
Strategic Brief
The written foundation your team builds on: the defined position, the differentiation story, the messaging architecture, and the decision rules that keep everyone consistent long after the project ends.
Deliverable 03
Measurement loop
The Brandr Index wave that sets your baseline, plus the cadence to re-measure each quarter, so you can see whether the strategy is actually moving the brand.
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Testimonial
See what others say about us
The strategic positioning we wrote was one sentence long: The rental brand built for the people who live here.
That sentence did three useful things at once. It told Icelanders the brand was for them. It told tourists the brand was vetted by locals — a stronger trust signal than any rating system. And it gave the operations team a North star for every decision downstream: if it doesn't serve the people who live here, don't ship it.
That sentence did three useful things at once. It told Icelanders the brand was for them. It told tourists the brand was vetted by locals — a stronger trust signal than any rating system. And it gave the operations team a North star for every decision downstream: if it doesn't serve the people who live here, don't ship it.
“The brand review helped us align the overall look and feel of Bónus – from our stores to our private-label products. When we compared the updated Bónus pig with the old one, there was simply no question about making the change. Today, the brand feels cleaner and more cohesive, making it easier for both us and our partners to approach marketing going forward.”
Guðmundur Marteinsson
Framkvæmdastjóri, Bónus
Identity
Make it visible.
Identity is Brandr's branding and design service. We design the marks, type, color systems, voice, and applications that turn a strategic position into something people can see, read, hear, and feel. Identity work always starts from strategy, never from a moodboard.
01
Mark & logo
Symbol, logotype, lockups, monogram, favicon, app icon. The signature pieces of the system, drawn for clarity at every size.
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02
Type system
Display, body, and mono. Hierarchy, fallbacks, web licensing, and sizing scales. A typographic system that holds up on a business card and on a 200ft trade-show wall.
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03
Colour
Primary, secondary, signal, and neutral palettes. WCAG-tested contrast pairs. Print, RGB, and Pantone references. Every value is decided, not defaulted.
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04
Art direction
Photography style, illustration rules, image treatment, and video aesthetic. The whole visual world the brand lives in, well beyond the logo in the corner.
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05
Guidelines book
A complete reference document, usually a PDF system plus a hosted version, so your team and your suppliers stay on-brand without calling you every time.
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06
Applications
Web, app, packaging, signage, social, motion, presentations, environmental. We design the system, then ship the first wave of applications with you.
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Vitund
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Is everyone rowing in the same direction?
Vitund is Brandr's internal alignment workshop: a one-day card-game session that surfaces what your team actually believes the brand stands for, and where they quietly disagree. It is how leadership teams stop arguing about taglines and start agreeing on positioning.
Book a free 30-min intro
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Card Game
The exercise runs as a card game led by Brandr consultants, and every participant gets an equal voice. The results show how the team experiences the company today, set against the company they want it to become. The conversations the game forces are usually the ones leadership has been avoiding.
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Report
Afterward, Brandr's specialists deliver a report: a clear picture of the brand's sjálfsmynd, the self-image its own people hold. A sharp internal self-image strengthens every customer conversation and builds a stronger external reputation. Brand-building starts inside the company's walls. It always has.
Testimonial
See what others say about us
The strategic positioning we wrote was one sentence long: The rental brand built for the people who live here.
That sentence did three useful things at once. It told Icelanders the brand was for them. It told tourists the brand was vetted by locals — a stronger trust signal than any rating system. And it gave the operations team a North star for every decision downstream: if it doesn't serve the people who live here, don't ship it.
That sentence did three useful things at once. It told Icelanders the brand was for them. It told tourists the brand was vetted by locals — a stronger trust signal than any rating system. And it gave the operations team a North star for every decision downstream: if it doesn't serve the people who live here, don't ship it.
The Vitund workshop with brandr opened our eyes. We saw how differently we saw the brand inside the leadership team — and the day gave us a single, shared starting point we'd been missing for years.
Geirlaug Jóhannsdóttir
Marketing Director · Hagvangur
Step-by-step
How a Vitund session runs.
1–2 wks before
Pre-workshop interviews
We talk to five to eight leaders one-on-one before the session, so the workshop opens with insights rather than introductions.
Half-day
Card sort & discussion
Each participant ranks the 100 brandr attribute cards individually, then the group discusses where they agree, where they don't, and why.
Half-day
Synthesis
Brandr facilitates the team down to the three to five attributes the brand genuinely stands for, and names the ones it should stop claiming.
1 week after
Written summary & handover
A short document captures the agreed self-image, the rejected attributes, and the recommended next steps.
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Get started
Not sure which service you need?
Book a 30-minute call with Íris. She'll help you place your brand on the strategy, identity, and alignment flow, and point you to what would help most right now. No pitch.
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